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The core mission
behind all our work

The major function of Rolling Thunder®, Inc. is to publicize the ​POW☆​​MIA issue to create awareness. To educate the public that many American Prisoners of War were left behind after all previous wars and to help correct the past and to protect future Veterans from being left behind should they become Prisoners of War or Missing In Action. We are also committed to helping American Veterans from all wars.

​Rolling Thunder®, Inc. is a non-profit organization, and everyone donates his or her time because they believe in the ​POW☆​​MIA Issue.​

Our Services

Education

Our team offers a 45 minute seminar to educate on the POW☆​​MIA flag history issue. We will come to your school or event at no cost to you.

Funeral Escorts

Our team provides funeral escorts for not only returning MIA’s, but also veterans at the family’s request.

Veteran Outreach

Our team works with the VA and other Veteran Organizations to provide services to disabled Veterans.

Community Outreach

Our team offers assistance to Veterans for accessibility, and hardships. Please reach out to see if we can assist you.

Flag Raisings

Our team assists with donation and raising POW☆​​MIA flags. Please reach out to see if we can assist you.

Brand Identity

Our team creates engaging and shareable content that resonates with your audience, drives organic traffic

POW☆​​MIA flag history
In 1971, Mrs. Michael G. Hoff, an MIA wife and member of the National League of POW☆​​MIA Families, recognized the need for a symbol of our POW’s and MIA’s. Prompted by an article in the Jacksonville, Florida, Times-Union, Mary Hoff contacted Norman Rivkees, Vice President of Annin & Company, which had made a banner for the newest member of the United Nations, the People’s Republic of China (PRC), as part of their policy to provide flags of all United Nations member states. Mrs. Hoff found Mr. Rivkees very sympathetic to the POW☆​​MIA issue. He and an Annin advertising agency employee, Newt Heisley, designed a flag to represent our missing men. No trademark or copyright was sought.
The POW☆​​MIA Flag, the only flag displayed in the United States Capitol Rotunda, stands as a powerful symbol of our national commitment to America’s POW☆​​MIAs until the fullest possible accounting has been achieved for U.S. personnel still missing and unaccounted for from the Vietnam War.
“Be it RESOLVED that the National League of POW☆​​MIA Families strongly recommends that state and municipal entities fly the POW☆​​MIA flag daily to demonstrate continuing commitment to the goal of the fullest possible accounting of all personnel not yet returned to American soil.”

Current Legislation Rolling Thunder National
​is working on:

Members of the Rolling Thunder® Inc. National Government and Veterans’ Affairs Committee are committed to working with members of Congress, Veterans and other organizations to discuss and work on legislation that directly and indirectly affects our POW☆​​MIA’s and Veterans.

To take action: Go to https://www.govtrack.us/ Search and review a bill or bills of interest, go to the website listed for your US Representatives or US Senators and send letters, e-mails and or faxes requesting an action (preferably in writing) to be taken such as to cosponsor the bill or support getting the bill/resolution to the floor for a vote. Or, call their DC office and ask to speak to their Military or Veteran Affairs staffer and request that an action be taken.
Remember you are the voice of our POW and MIAs.
“America’s POW☆​​MIA’s will never die until they are forgotten.”

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Our Board of Directors

“Be genuine in your assessment, and provide constructive feedback to benefit both potential customers and the company providing the product or service.”

Todd Matonich

President

“Be genuine in your assessment, and provide constructive feedback to benefit both potential customers and the company providing the product or service.”

Melissa Rice

Secretary

“Be genuine in your assessment, and provide constructive feedback to benefit both potential customers and the company providing the product or service.”

Ed Clark

Vice President

“Be genuine in your assessment, and provide constructive feedback to benefit both potential customers and the company providing the product or service.”

Bill Wason

Treasurer

“Be genuine in your assessment, and provide constructive feedback to benefit both potential customers and the company providing the product or service.”

Keith Newsome

Chairman of the Board